Welcome to the
new Revolution！
Join Rolling Stone in the search for truth and
the defense of the rights and freedoms.
WE WERE
Rolling Stone Magazine, a monthly American publication, covers music, pop culture, and politics. It attracts diverse audiences seeking participation and cultural insight through interviews, articles, and commentary. Its readers include music and culture enthusiasts. The magazine aims to reflect and influence society’s evolution with high-quality storytelling and journalistic integrity. It embodies cultural curiosity, critical inquiry, and celebrates creativity. Rolling Stone continues to captivate and inspire audiences worldwide over decades.
REBRANDING
Rolling Stone has expanded from print media to include platforms such as digital media, mobile media, video, social media, and events. We will explore more real-time and interactive sharing methods. Our audience is expanding from young people and loyal fans to a broader social spectrum.
INTEGRITY
We are known for upholding journalistic ethics and legal standards. We aims to report truthfully on various subjects, earning recognition and awards for its commitment to reliable and authoritative journalism. We are strives to uncover and share the truth with our audience.
KEYWORDS
REBELLION
Rolling Stone emerged as a counter-culture publication, challenging mainstream norms and values. It has maintained a rebellious spirit, offering thought-provoking viewpoints and controversial topics. Rolling Stone have always hold a disobedient attitude.
LIBERTY
Rolling Stone advocates various social movements. It has given voice to marginalized communities, civil rights, anti-war efforts, environmentalism, and more. We has been pioneering liberty and encou-raging free expression around critical social issues.
OUR MISSION
We reveal truth, criticize and challenge the mainstream, illuminate
the spirit of the times for the public, enabling them to understand
and assert their right to information and expression, with the aim
of promoting social and cultural progress.
LINK TO GUIDES
For our rebranding process, we've divided it into three guides: the Visual Strategy Guide, Visual Development Guide, and Visual System Guidelines. Please click on the covers below to explore each book's content.
VISUAL STRATEGY GUIDE
BOOK ONE:
VISUAL STRATEGY GUIDE
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Brand History
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Development
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Our Future
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Brand Competitors
VISUAL DEVELOPMENT GUIDE
BOOK TWO:
VISUAL DEVELOPMENT GUIDE
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Visual Research
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Logo Development
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Final Identity
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Visual Inspiration
VISUAL BRANDING GUIDE
BOOK THREE:
VISUAL BRANDING GUIDE
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Brand History
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Development
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Our Future
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Brand Competitors